A team of young youths from different background (countries) are planning to drive from Kenya to southern Africa and back showing free live World Cup matches through a retractable screen, a projector, and Digital Satellite Television. The "Traveling World Cup Experience- Edu Campaign" will connect people as well as help people, leveraging the popularity of the World Cup to deliver vital AIDS education to people most affected by the disease.

Edu Campaign
Before every live football game and during half-time we will screen AIDS / HIV awareness videos freely available from UN-AIDS and local organizations within each country. In addition, at planned sections of the journey we will be coordinating and meeting up with local organizations and AIDS workers, working together to further leverage the "Traveling World Cup Experience."

While there is hardly a lack of resources available, the challenge lies in delivering the information to the populations that need it the most. We believe our "Traveling World Cup Experience," when applied with cultural and audience sensitivity, is the perfect vehicle for the dissemination of critical information to targeted viewers. While the educational videos will be watched by all the football fans, the people most interested in the game, adolescent males, also happen to be one of the most critical demographics in need of AIDS and HIV Education. In addition, the free viewing of World Cup games will hopefully break boundaries, acting as an ice breaker, allowing local AIDS workers to interact with people who might otherwise be unreceptive.

Variety of Viewers
Every match day we shall be on a different road, connecting with diverse people from contrasting cultures. Some matches might be watched by one or a few groups, while others might excite a whole village, including women and children. Our journey will take us through eight countries with very different geographic areas, through the savannah and bush, down the Swahili coast, and into small villages and larger towns. All types of people will enjoy and celebrate the tournament through our retractable screen.

Our Equipments
Recent technological advances in hardware and software are perfectly suited to realize the traveling "World Cup Experience." The South African based Multichoice Network with its Digital Satellite Television (DStv) covers all the countries that we will be traveling through, while the South African-based sports channel Super sport is broadcasting all of the World Cup games live from South Afica. Using a small portable satellite dish and a decoder, every village and town from Kenya to South Africa can receive clear, live football coverage. Together with a laptop computer, a specialized USB TV adapter, a digital projector, a retractable screen and a portable generator, the vehicle JDC Gig Rig can be transformed into a true mobile football experience.

Powerful Documentation
The team proposing this trip is made up of diverse and dynamic group of individuals who either grew up in Africa or spend a lot of time working or traveling on the continent. Still we want more to join onboard. We shall be traveling with video recorders (digital & analogue), cameras, a laptop and a large external hard drive. Throughout the journey we will document, through still and moving images, the experience of each match day. The end result will be a compelling and moving documentary, in the form of a video collage created by all the trip's participants describing the campaign and what we learned from it. In addition, with a web server where we will be recording events and uploading media as the journey progresses.


The main objectives of the shows would be as follows:

1. To locate awareness of HIV/Aids in a broader context of human rights awareness, with particular emphasis on women and children.
2. To create awareness and understanding of the facts relating to HIV and Aids versus common myths and misconceptions.
3. To provoke thought and attitude changes that will lead to responsible social and sexual behaviour.
4. To encourage compassion, understanding, acceptance, support and nondiscrimination towards people living with HIV/Aids.
5. To encourage audiences to pass the messages and information on to their sexual partners, friends, families, children and communities.

In addition, the shows will focus on the following:

1. The relationship between respect for others, respect for oneself and responsible sexual behavior (the human rights context).
2. The link between sexually transmitted diseases and HIV/Aids.
3. The fact that there is no cure: no traditional or non-traditional doctor can get rid of the disease, and you cannot cure yourself by, e.g. sleeping with a virgin.
4. HIV testing and the difference between HIV and AIDS.
5. Demonstrations illustrating correct male and female condom use.
6. The need for parents to talk to their children about sex.
7. Prejudice, fear and ignorance.
8. The need for women to empower themselves in order to fight the spread of the disease.
9. The importance of individual responsibility in social and sexual behavior.

Long Term Objectives
The primary long-term objectives of the project are as follows:

1. To increase awareness about the prevention of the transmission of HIV/Aids throughout East and Southern Africa and subsequently across sub-Saharan Africa, so as to alter people's life choices and behavior and reduce infection rates.
2. To achieve the above within the contexts of raising human rights awareness and helping stimulate development initiatives.
3. To contribute towards the creation of a multi-sectoral, African-owned, awareness, distribution and service-provision infrastructure that is credible and accountable, and that can help service Africa's needs in aspects of HIV/Aids awareness and care, human rights awareness and development.

Beneficiaries
The primary beneficiaries of the project would be the general population of each country; Kenya, Tanzania, Malawi, Mozambique, Zambia, Zimbabwe, Namibia, Botswana and South Africa (with particular focus on the youth and women).

The secondary beneficiaries would be those people that gain employment opportunities out of this project, together with the dedicated HIV/Aids related, human rights related and development related structures and institutions of each country. It is anticipated that once public awareness of these issues has increased, this will result in changes in lifestyle and behavior and will translate into greater public engagement of the structures outlined above. This in turn should drive initiatives to increase the funding such structures and institutions receive.